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Consultative Marketing
We excel at working in concert with your sales efforts to develop a sound and well-executed marketing plan designed to:

* Ensure significant demand
* Identify prospective investors
* Create convincing messages
* Reach decision-making executives

Consultative Marketing emphasizes the exchange of information between the company and customers. This type of marketing is value based; it begins to segment customers based on needs and provide information that is valuable to individuals. Consultative marketing is performed on a smaller scale and requires significantly less financial resources, but requires a substantial time investment for each transaction. In this model the cost per sale may be high, but the sales conversion rate is high as well.

Consultative Marketing Glossary
- Advertising effectiveness
- Attraction model
- Barriers to competition
- Barriers to entry
- Concentration strategy
- Customization
- Demand curve
- E-commerce
- Factoring
- Inelastic demand
- Inelastic supply
- Institutional market
- Law of diminishing return
- Market penetration
- Media relations
- Multiple channels
- National account
- Primary advertising
- Prospecting
- Public service announcement
- Supply curve
- Trading area
- Value added
- Vertcal integration
- Vertical market